How to Personalize Your Social Copy

1. “Spice it up” (easiest): Add a personal comment that sounds like you in front of the social copy: Examples: “Must read”, “Good article”, “Check this out”, “This is cool”, “This is a good one” (Hint: You don’t need to read the article for this) 
2. “Rephrase” (medium): Re-write the social copy in your own words. You can include key words like the industry your serve or your ICP/targeted job title (Hint: You don’t need to read the article for this)
3. “Write your own” (most time needed): Based on the topic, write your own copy, either from scratch or using ideas from the wording provided by RFS. Consider: Why is this topic relevant for the industry you serve? For whom do you think this is relevant? Did you have a recent conversation about or experience with this topic? What are your own thoughts on this topic? What is the most interested aspect of the article from your perspective? (Hint: Reading the entire article is helpful. But not required in all cases)

 

1. “Spice it up”: Absolutely true, if you ask me. Your sales team can have an even bigger impact on your company's bottom line if they adopt an entrepreneurial mindset. Collaboration, constant networking, and a willingness to pivot when needed are just a few of the ways a team member can bring more to the table. #Sales #Growth
2. “Rephrase”: Sales managers, listen up! Does your sales team have an entrepreneurial mindset? This is a really good article about why it matters and how you can instill it in your team. #Sales #Growth #Leadership
3. “Write your own”: What makes the difference between a good sales team and a great one? This is something I recently discussed with a client of mine, who is Regional VP of Sales in a Fortune 500 company. Of course, there are many approaches, but what he said was: Hire sales people with an entrepreneurial mind. Just came across this article that expands on the same idea. Worth a read!