How to use the CTA feature on the front end

Video Recording

The Call-To-Action (CTA) feature in Ready For Social allows users to add a customizable message to their social media posts. This helps improve engagement and ensures important messages reach the audience. Below is a step-by-step guide on how to enable, create, and use the CTA feature effectively.

Step 1: Log in and access the CTA menu

To begin, log in to your Ready For Social account. Once logged in, navigate to the Dashboard Menu on the Menu Bar (Top-Left). Here, you will find the Call-To-Action (CTA) menu. By default, this feature may be turned off. To activate it, simply toggle the switch from Red to Green.

Once enabled, you will have access to all CTA-related options, including adding, editing, and managing CTAs.

Step 2: Create or Edit a CTA

Once the CTA feature is enabled, go to the Configure Call-To-Action section. If you want to create a new CTA, click on the "Add New" button.

This will open a form where you can input the necessary details for the CTA. If you already have an existing CTA that needs modifications, you can click on the Pencil Icon next to it to edit the content.

Step 3: Fill in the CTA Details

When adding a new CTA, you will need to complete several fields to ensure the CTA is correctly configured. Below are the required fields and their functions:

• Title: Give your CTA a clear and descriptive title so that it is easy to identify later.
• Description: Provide a short but detailed explanation of what the CTA is about.
• CTA Social Copy: This is the actual text that will appear in the social media post. Make sure it is well-written and aligns with the message you want to share.
• Category: Select the appropriate category that best matches the CTA.
• Start Date & Time: Set the date and time when the CTA will become active. This ensures that the CTA is used at the right time for your campaign.
• End Date & Time: Set an expiration date and time for the CTA. If you leave this field empty, the CTA will remain active indefinitely.

• Once all fields are completed, click on the Submit button to create/edit the CTA.

Important Guidelines for Creating CTAs

When setting up CTAs, keep the following rules in mind to ensure smooth functionality:

• Each category can have only one CTA at a time. If you need to create a new CTA, you must delete or edit the existing one in that category.
• When adding a CTA to a post, make sure the post belongs to the same category as the CTA.
• Always check that the CTA description aligns with LinkedIn’s guidelines. If the description does not comply, modify it accordingly before submitting.
• A CTA must be set to Active for it to appear in social media posts. If it is inactive, it will not be available when scheduling or sharing posts.
• The CTA timeframe must match the post's scheduled date. If the CTA's active period does not include the post's publish date, the CTA will not be applied.
• If no end date is set, the CTA will remain available indefinitely and can be used in multiple posts until manually removed or modified.

Step 4: Share a Post Using a CTA

Once your CTA is created and active, you can apply it to your social media posts. To do this, navigate to the Post Listing section in the dashboard. Here, you will see all available posts that can be shared.

To find posts that align with the CTA category, use the filtering option to sort posts by category. This ensures that the CTA you select is relevant to the post's content. Once you have found the correct post, click on it to begin the sharing process.

In the post-sharing window, select the Social Network where you want to share the post. Then, use the CTA dropdown menu to choose the appropriate CTA for the post. Finally, decide whether you want to share the post immediately or schedule it for a future date. If you schedule the post, make sure the CTA is active during the scheduled time frame; otherwise, the CTA will not be applied.