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      How to Create an Own Post in RFS

      1. Log into Ready For Social.

       

      2. Click "Own Post" on the bar on the top of the page, then select "Create Post" in the top right corner (directly beneath the words "help center").

       

      3. Create your post

      • Insert the URL to your article of choice.
        • Click 'Get Image from URL'. If there is an image in the article, it will be automatically             added to the post. 
          • You can also choose to add your own image from your computer or select one from the RFS Gallery. (see details below)
        • Each URL is counted as 25 characters in Twitter recommended social content.
        • Each URL is counted as 50 characters in LinkedIn, Xing, and Facebook recommended social content.
        • Please insert the URL with a leading https://.

      • If you do not wish to add an image to the post, click on the drop-down beneath "Post Type." You can select "Text-only" if you wish to create an own post that is only text. Otherwise, RFS will require you to add a photo or video. 
      • If you choose to insert your own image from your computer:
        • Click 'Browse' to find the image and add it to the post.
        • Valid images extensions are jpeg, jpg, png, gif, webp.
        • Image size must be greater than 552X289 pixels.
        • Image must be approximately a 1.19:1 ratio.

       

      • Fill in title (if not pre-filled already) and select the language of the post.
      • Click the icon for each social network to which you are sharing and type your social copy. This will probably be the same for every social media site, unless you need to write a shorter one for Twitter.

      • Hit "create" or "create and share" (if you want to share immediately, once it's approved).
        • Pick a date from when the post should be visible in Ready For Social (current date is          pre-filled)
        • Decide if you want to share the post with your coworkers also using Ready For Social  tool. Click this option if you'd like your colleagues to be able to share this post too. The  post will be reviewed by our team to make sure it all looks great, and then made                available to your colleagues on their Post Listing page.

      4. Your Own Post will now show up under your "Own Posts" tab with a banner that says "Pending Approval."

      5. Once it is approved, the banner will disappear. Now you can share it freely.


      Notes

      • Content and value are your best bets. Content is the most important factor really. Ask yourself: “Does the post add value to your network?“ Value could be for instance:
        - What do you find the most interesting aspect of the article you are sharing?
        - What is your own experience with this topic?
        - What top 3 challenges do you see with regards to this topic?
        - Ask a question to your network.
      • Ideally, include a call to action if it makes sense - but don’t be too sales-y!
      • Be authentic: Use your own tone of voice.
      • Posts can sometimes also involve some humor (but please remember: LinkedIn is not Facebook) or be ‘lighter’ topics, like New Work, Agile, Leadership, Sustainability, etc.
      • Start with something interesting/catchy. Stay brief and to the point.
      • Format & structure: Give your post some structure, like a ‘headline’ and paragraphs. Vary the look & feel of your posts.
      • #Hashtags: around 3 hashtags are ideal for LinkedIn, 1-2 for Twitter. Specific is better.
      • @Mention people or corporate accounts – but do this wisely.
      • Use a good picture.
      • You can use emojis (if you like, but please don’t overuse) – in app or in browser. You can also use them as bullet points for structure:
        ✅ first point
        ✅ second point